Month: June 2024

 Elevate landing pages with social proof and watch conversion rates soar!

Turning visitors into customers is the ultimate goal of any landing page. One of the most effective strategies to achieve this is by incorporating social proof into the layout of your landing pages. Trustpilot has reported that displaying reviews can increase conversions by up to 12%. When potential customers see that others have had positive experiences with a product or service, they are more likely to make a purchase themselves. This concept is rooted in the idea that people tend to follow the actions of the masses, assuming that if others are doing something, it must be the right choice. 

The Power of Social Proof

When potential customers land on your page, they are often looking for reassurance that they are making the right choice. Social proof provides this reassurance in several ways:

• Testimonials: Potential customers are more likely to trust the opinions of others who have had positive experiences with your service. In a 2023 study, Brightlocal found that 87% of consumers read online reviews.
• Case Studies and Success Stories: Highlighting case studies and success stories can also help show tangible results and demonstrate your expertise and reliability to potential clients.
• User-Generated Content: Uploading photos, videos, and stories from previous jobs and customers can create a sense of community and authenticity, increasing trust.

The Need for Quality Reviews

While the presence of social proof is essential, the quality of your reviews matters just as much. Positive, detailed, and recent reviews have a greater impact on potential customers’ decisions. In Brightlocal’s 2023 study, 95% of participants considered reviews older than three months to be irrelevant. Managing and collecting high-quality reviews can be challenging, but 99 Calls can help! Our reputation management process is designed to help businesses like yours gather and manage quality reviews efficiently. Here’s how we can help:

• Handling Negative Feedback: We assist in addressing negative reviews constructively, turning potential setbacks into opportunities for improvement.
• Automated Review Requests: We automate the process of requesting reviews from your customers, ensuring that you receive a steady stream of fresh feedback.
• Monitoring and Responding: We monitor reviews posted to your Google Business Profile so we may respond promptly and professionally to help you maintain a positive online presence.
• Highlighting Positive Reviews: We help you showcase the best reviews on your website, maximizing their impact on potential customers.

Incorporating social proof into your landing pages is a proven strategy to enhance conversion rates. The key lies in not only having reviews but also ensuring they are positive, detailed, and recent. With 99 Calls reputation management services, you can streamline the review process, build a robust online reputation, and ultimately drive more conversions.

YouTube is more than just a video-sharing platform; it’s a crucial tool for video content creation, video marketing, and SEO in 2024. With video content becoming increasingly vital for engaging audiences, YouTube Shorts and videos are now key components of any robust SEO strategy. Optimizing your YouTube account and channels can significantly boost your online presence, drive traffic, and enhance your brand’s visibility. This ultimate guide will walk you through the steps to ensure your YouTube presence is as effective as possible in this evolving digital landscape.

Setting Up Your YouTube Account

Choose the Right Google Account

Your YouTube account is linked to your Google account, so start by choosing the right one. If you’re a business or brand, use a company email rather than a personal one to maintain professionalism and make account management easier.

Channel Structure

If you plan to house multiple business’s YouTube channels under one account, consider creating multiple channels under your main account. This keeps content organized and allows you to manage each one under one account. Each channel can then be customized to have its own branding, handle, keywords, etc.

Channel Customization

• Profile Picture: Use a high-resolution image that represents you or your brand. For businesses, your logo works best. It’s recommended to use a picture at least 98×98 pixels and 4MB or less. Make sure your picture follows YouTube’s community guidelines.

• Banner Image: Create a visually appealing banner that reflects your channel’s theme. YouTube recommends 2560 x 1440 pixels.

• Channel Handle / URL: Modify your channel URL to make it more user-friendly and reflective of your business name.

• About Section: Write a compelling channel description. Include keywords related to your niche and provide information about what viewers can expect from your content.

• Channel URL: Modify your channel URL to make it more user-friendly and reflective of your business name.

• Links: Add external links for your viewers to explore such as Website and Google Business Profile.

• Channel Keywords: Add relevant keywords to your channel settings. These help YouTube understand your content and recommend it to the right audience.

Channel Settings

Channel: Choose your country of residence and add keywords/tags to allow your channel to display search queries using those keywords.

Uploading Videos to YouTube and Optimizing Them

Uploading videos to YouTube is a straightforward process, but optimizing them for maximum reach and engagement requires a strategic approach.

Preparing Your Video 

• Resolution: Aim for at least 1080p resolution to ensure clarity.
  
• Audio Quality: Use a good microphone to ensure clear audio.
  
• Editing: Edit your video and remove any unnecessary parts.
  
• Filename: Use relevant keywords and an appropriate file name.
  
• Compliance: Make sure your video doesn’t contain copyright content and that you’re following YouTube’s policies.

Video Optimization

• Title: Be sure to have a clear, descriptive title with relevant keywords, that capture attention and encourage clicks.

• Description: The first two sentences appear in search results, so make them compelling and keyword-rich. Provide a thorough description of the video. Include links to related videos, your website, and social media accounts.

• Tags: Use a mix of keyword tags to help YouTube understand your video’s content and context.

• Thumbnail: Create a custom thumbnail with a resolution of 1280 x 720 pixels. Use bright, high-contrast images with readable text to attract clicks.

• Playlist: Add your video to relevant playlists to help viewers find related content and encourage binge-watching.

• End Screens and Cards: Add end screens to promote other videos, playlists, or encourage subscriptions, and cards to link to related videos, playlists, or external websites.

• Subtitles: Subtitles can also help improve SEO by providing additional text for YouTube to index.

Now your video is ready to be published. You can either choose to immediately publish your video, If timing isn’t a factor, or schedule your video for a specific time to align with when your target audience is most active.

By following these steps, you can ensure that each video you upload is optimized for discovery and engagement, helping you grow your audience and enhance your YouTube presence.

A Business Success Story

Appliance repair contractors have been facing increasing lead costs over the past few years. Despite efforts to maintain high conversion rates, the escalating cost per click has compelled many businesses to adapt. Chris Kirkman, owner of A Plus Air Conditioning Repair and Appliance Inc. in South Florida, is one such entrepreneur. Having acquired the company in 2017, he has steadily enhanced its operations and ROI despite the rising expenses per appliance repair lead.

Getting Started in the HVAC Industry

Chris’s journey began with not wanting to be stuck at a desk. Initially working in lawn care before venturing into various trades like AC unit and appliance repair, his passion for delivering excellent customer service and the desire to be his own boss led him to purchase A Plus Air Conditioning and Appliance Repair in 2016. Transitioning from being handed leads by management to seeking them out himself, Chris turned to 99 Calls for assistance.

Appliance Repair Lead Generation

Upon engaging with 99 Calls, A Plus Air Conditioning and Appliance Repair Inc. experienced a rapid influx of leads. Within the first month, they received 41 live exclusive leads, and by the second month, this number surged to over 70. Over the course of nearly three years, Chris has garnered thousands of leads through this partnership.

Rising Cost Per Click for Appliance Repair Leads

Despite the success in maintaining high conversion rates, the cost per click for appliance repair keywords in South Florida has soared by over $10 since 2021. However, the 99 Calls Google Ads team continues to secure conversion rates exceeding 30%. Here’s a breakdown of the average cost per click and lead over the past three years:

Combatting the Rising Cost Per Click for Appliance Repair

To mitigate the impact of escalating click costs, Chris has implemented several strategies:

1. Doubling Down on Organic Leads: Chris has focused on generating organic leads, leveraging custom content and SEO efforts with 99 Calls to bolster their reach.
2. Incredible Customer Service: A Plus Air Conditioning and Appliance Repair Inc. prioritizes exceptional service, earning glowing reviews and fostering customer loyalty.
3. Communication with Lead Specialists: Chris maintains open communication and flexibility with lead specialists to maximize ROI.
4. Adding More Services to Ads: Recognizing the seasonal demand for air conditioning services in Palm City and South Florida, Chris expanded the ad campaign to include HVAC repair, resulting in a significant boost in ROI with over 30 AC repair and replacement leads in just over a month. With this partnership, the average lead costs remain under $250.

Looking Ahead

Chris’s forward-thinking approach, strategic mindset, and collaborative efforts with his internal team and marketing experts have enabled A Plus Air Conditioning and Appliance Repair Inc. to thrive despite the challenging circumstances. With business expansion on the horizon, Chris proves that despite obstacles great partnerships and smart business practices can lead to success!