Big companies don’t stick to just one thing. Coca-Cola doesn’t only make soda. They also sell water, juice, and sports drinks. Disney doesn’t just make movies. They also have theme parks, cruises, and streaming.
These companies grow because they offer many products under one trusted name.
Now think about home service companies. Many still focus on one area, like plumbing, cleaning, or HVAC. But today, the businesses that win do more than one thing. They give customers everything they need from one trusted company.
Servpro, Neighborly, and Roto-Rooter are great examples. They cover several services that work well together. This helps them build trust, stand out from the competition, and win more jobs.
How Offering More Services Builds Trust and Profit
Every business wants more customers without spending too much money on ads. That’s called keeping your Cost Per Acquisition (CPA) low. Once you have a customer, you want them to keep coming back for years. That’s called Customer Lifetime Value (CLV).
When you offer more services, you can attract customers with smaller, less expensive jobs and grow that relationship into bigger, long-term work.
Example: From Leak to Remodel
- A homeowner calls for leak detection, which is a small, quick job.
- The technician finds water damage or mold and offers to handle that too.
- After the cleanup, the customer needs the space rebuilt, and your company can do that as well.
A small, low-profit service can turn into a large, high-value project. Companies that offer start-to-finish service often grow faster and perform better.
Real Examples of Companies Doing It Right
1. Servpro: The Full Restoration Package
Servpro doesn’t just focus on big, expensive restoration jobs. They also handle:
- Mold testing and cleanup
- Odor removal and specialty cleaning
- Full construction and rebuilding
By offering smaller entry services like mold testing, they get in the door early. When bigger problems happen later, they are already the trusted company to call.
2. Pest Control Companies Expanding Outside
Companies like Massey Services and Orkin realized that once people trust them inside the home, they will probably want help outside too. So now they offer:
- Lawn care
- Mosquito control
- Landscaping
- Irrigation
This creates a steady income and makes them a one-stop shop for homeowners.
3. Plumbing and Water Treatment: A Perfect Match
Plumbing companies like Shamrock Plumbing found that many plumbing issues come from poor water quality. So they added:
- Water Softeners
- Whole Home Filtration Systems
This helps them earn more per visit and prevent future problems. It also builds stronger relationships with customers who see them as full-service experts.
The Good and the Bad of Expanding Services
| PROS: | CONS: |
| Higher Customer Lifetime Value (CLV) | Management & Operational Complexity |
| Lower Cost Per Acquisition (CPA) (Use cheap leads to secure big jobs) | Risk of Diluted Brand Focus (“Jack of all trades, master of none” if quality slips) |
| Insulation from Market Downturns (Pivot focus to recession-proof repairs) | Higher Initial Investment (Training, specialized licenses, and equipment) |
| Streamlined Customer Experience (Convenience builds unshakeable brand loyalty) | Staffing & Training Hurdles (Finding and managing specialized crews across niches) |
| Superior Organizational Performance (Driven by strong brand message and trust) | Marketing Message Confusion (Need sophisticated, segmented advertising) |
Don’t Just Get Leads – Win Customers for Life
People today want convenience and trust. When they find a company they like and believe in, they stick with it. If your company can handle several needs, that customer could stay with you for years to come.
It’s time to think bigger. Become the company in your area that customers can call for anything they need.
Ready to grow your multi-service strategy? Schedule a free consultation today and start building your all-in-one service model.