How 99 Calls Tailored SEO and / or Google Ads Strategies To Boost Growth
In a world dominated by big players, many niche service businesses struggle to stand out and attract the right customers looking for their specific services. The secret to their success lies in a strategic marketing approach that effectively connects niche businesses with local customers searching for their services. At 99 Calls, we specialize in helping niche businesses not only survive but thrive in their competitive markets with proven strategies like local SEO for small businesses and targeted Google Ads campaigns. Here’s how we helped three unique service businesses reach new heights.
Affordable Glass Protection Services Inc
From Invisible to Unmissable with SEO and Google Ads in Land O’ Lakes, FL
Chris Bens from Affordable Glass Protection Services Inc, home window tinting business in Land O Lakes FL, approached us with a challenge – they had a great service but struggled to reach homeowners interested in energy efficiency and privacy. We began with organic SEO marketing improving their online presence and optimizing their website for local search terms like “home window tinting near me” and “window tinting installation.”
Once the SEO groundwork was laid and implemented, Chris decided to ramp up his business even further, resulting in us adding a strategic layer of Google Ads PPC to amplify their reach. The targeted ads created immediate visibility, and the results were impressive. The combination of organic SEO and Google Ads PPC generated incredible lead volume, averaging around 41 leads per month. In just eight months, their inbound calls doubled, and their online visibility skyrocketed. By positioning themselves as the top choice for window tinting in their area, they experienced a significant increase in their lead volume a strong reputation for quality and reliability.
WB Lightning Rods
Leveraging Google Ads to Boost Lightning Rod Installation in Fort Myers, FL
WB Lightning Rods, a lightning rod installation business, faced a unique challenge – educating homeowners or small businesses in Fort Myers, FL, about the critical need for their services. The company chose to focus its marketing efforts solely on Google Ads, and 99 Calls took on the task of making this approach successful. We developed a highly targeted Google Ads campaign, designed to reach local homeowners searching for lightning protection services. Using carefully selected keywords like “lightning rod installation,” “home lightning protection,” and “storm safety,” we created compelling ad copy that highlighted both the dangers of lightning strikes and the peace of mind a lightning rod provides.
This focused strategy delivered impressive results. Since January 2024, WB Lightning Rods received 4.7 leads per month. By leveraging Google Ads to position themselves as safety experts, they not only built trust but also significantly expanded their client base, becoming the go-to choice for lightning protection in their region.
Alcove Closets
Boosting Local Visibility For A Multi-Location Custom Closet Specialist
Alcove Closets, a multi-location business in the Eastern US, faced a unique challenge: maintaining a consistent flow of leads across all branches while balancing the diverse needs of each location. With several service areas, each with distinct customer bases and competition levels, they needed a strategy that catered to local dynamics while building a cohesive brand presence.
Since the time wasn’t right for Alcove Closets to accelerate business growth, 99 Calls developed a comprehensive organic SEO strategy tailored to a few of Alcove Closets’ locations to ease into growth of the business. We started by optimizing each branch’s website pages with unique, location-specific content, incorporating targeted keywords like”custom closet design in Lakewood, NJ” or “custom closet installation in Sarasota, FL”. This approach ensured that each page was highly relevant to local searchers and aligned with the needs of different communities.
We also created separate Google Business Profiles for each location, optimizing them with localized content, photos, and customer reviews. This helped improve each location’s visibility in local search results, particularly in Google Maps. These efforts led to noticeable improvements across all locations. Alcove Closets saw a significant boost in organic search traffic, with their Sarasota, FL, Baltimore, MD, and Lakewood, NJ locations. Additionally, the number of customer reviews increased, further establishing their authority in each market.
Conclusion
These examples demonstrate that with the right marketing strategy, based on your needs and your budget, niche service businesses can thrive in even the most competitive markets. At 99 Calls, we understand the unique challenges and opportunities each business faces. Whether through targeted SEO, Google Ads, or a customized mix of both, we provide the expertise needed to elevate your business to new heights.