How Multi-Channel Marketing Keeps the Leads Flowing
Organic Services Set the Foundation
Master electrician Jeff Meehan has been a 99 Calls customer since 2012. Meehan Electric first signed up, 99 Calls only offered organic lead generation, and that was more than enough to keep his phone ringing off the hook. His first location took off fast, bringing in around 140 exclusive leads per month. He enjoyed explosive growth for many years.
But like many contractors who jumped on the web early, Jeff saw those organic numbers start to dip over time. Why? Simple: competition got tighter, and Google started reserving more page-one real estate for paid ads.
Still, even today, that original site brings in solid, low-cost leads thanks to the strong foundation he built early on.
Expanding the Business, Facing New Challenges
With a thriving location under his belt, Jeff opened two additional locations to grow faster. But things didn’t go quite as smoothly this time around. The new areas had tougher competition, and getting noticed online wasn’t as easy as before.
The new locations still generated exclusive leads at just $30 from 99 flat low organic pricing, but the volume just wasn’t enough to fuel the growth Jeff wanted.
A Smart Pivot: Investing in Multi-Channel Marketing
Jeff realized what many contractors are now facing: They can’t rely on organic alone anymore. They need to diversify if I want to keep the jobs coming in.
So he did two smart things:
- Hired a manager to handle day-to-day operations and free up his time.
- Upgraded to the 99 Calls Growth Pro package, which gave him access to a full suite of marketing tools, without having to hire a full in-house marketing team.
Now, 99 Calls acts as his fractional marketing department, managing multiple lead sources and conversion tools under one roof.
What Jeff Gets With Growth Pro
🔷 Google Ads PPC Campaigns
🔷 Google Local Services Ads (LSA)
🔷 Lead nurturing and follow-up automation
🔷 Quarterly database reactivation campaigns
🔷 Blog content written and posted for him
🔷 Missed-call text-back automation
🔷 Review generation tools (with a field app for techs)
🔷 Monthly strategy calls with marketing experts
The Review Problem—and the Easy Fix
Like many electricians, Jeff noticed he was falling behind his competitors when it came to online reviews. He knew this was hurting his trust and credibility.
With the mobile review app included in his Growth Pro services, Jeff’s crew can now request 5-star reviews right after a job with just a tap on their phones. No awkward follow-ups or forgotten emails. Just more social proof, faster.
Lighting It Up With LSA
Jeff decided to skip PPC ads for now and launched a Google Local Services Ads (LSA) campaign in September 2024.
The results were almost instant:
- First 2 months: 62 new leads
- Now averaging: 25–30 leads/month
- Lead cost: Around $40 each
- Blended lead cost (organic + LSA): Under $35 per exclusive lead
That’s the kind of steady growth that keeps his crews booked—and customers happy.
Building a Reputation With Blogging
Each month, 99 Calls publishes blog posts for Jeff focused on household electrical problems and local service topics. These posts aren’t just filler—they help:
- Educate local homeowners
- Build trust with new customers
- Improve SEO and web visibility
In short, they show Jeff knows his stuff—and that’s half the battle in winning new business.
Monthly Strategy Sessions: Staying Sharp
Every month, Jeff meets with his 99 Calls team to:
- Review campaign performance
- Set growth goals
- Tweak strategies that aren’t working
It’s like having a marketing coach in your corner. No guesswork. No wasted budget.
Final Takeaway: Growth Without the Guesswork
Jeff’s upgrade to Growth Pro has doubled his monthly lead volume while keeping his cost per lead low. Better yet, he’s freed up time to focus on running his business, managing his crews, and closing more jobs.
Thinking about leveling up your own marketing game?
If you’re tired of wondering where your next job is coming from, take a page from Jeff’s playbook and let the team at 99 Calls handle the heavy lifting.