Category: digital marketing

Appliance Repair Leads, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, Google Ads, Google Guaranteed, How much is online marketing, Lead Generation, Lead Management, LSA, Nurturing, online marketing costs, PPC, Roofing Advertising, Roofing Leads, service contractor leads

Rising Online Marketing Costs & Business Tools That Help

Jacob Ramer

The team at 99 Calls recently conducted an in-person meeting and regional review with Sabrina’s Window Cleaning. Sabrina’s is a multi-location window cleaning franchise and long-time client. During this collaborative session, we delved into various challenges facing the franchise, including the rising cost per lead, operational complexities, and market shifts in Florida. These issues are impacting many clients around the United States and we want to highlight some of these concerns and how we’re approaching these concerns as we move through 2024.

First, we’ll give a little background on Sabrina’s. Since 1989, Sabrina’s Window Cleaning has delivered top-tier window cleaning and pressure washing services across Florida’s Gulf Coast and Atlantic regions. Their mission is simple; to prioritize exceptional customer service and quality workmanship at competitive rates. A family-owned business headquartered in Bradenton, FL, they clean windows from Marion County to Miami-Dade, spanning both sides of the state. If you want to learn more about these incredible Florida-based businesses, you can read the spotlight on them here. 

Operationally, as a sizable window cleaning operation, they possess advantages. With a substantial workforce and administrative staff, they can promptly address errors, service large regions, and maintain competitive pricing. However, such operations require a consistent and substantial flow of leads

Each Florida market offers distinct opportunities and challenges. There has been a notable influx of permanent residents in Florida favorably impacting Sabrina’s recurring revenue streams. Southwest Florida, encompassing Sarasota, Fort Myers, Naples, and neighboring areas, has witnessed substantial population growth, presenting a new market prospect. However, rising costs per click from Google Ads, particularly in major metro areas like Tampa, have led to higher costs per lead.

Rising Cost of Google Ads

Many of our clients across the United States are grappling with rising lead costs that directly impact their bottom line. This trend is evident nationwide, with numerous instances where our ad performance remains consistent or even improves compared to a year ago, yet the cost per click in these markets has surged, often doubling or tripling. For instance, plumbing leads in North Carolina that were $80 last year now cost $150, while painting leads in Arizona have risen from $70 to $110. These increases are not merely seasonal or regional shifts but represent the most significant spike in click costs we’ve observed over 12 months in recent years. Our team has already been closely monitoring and keeping our clients updated on how inflation affects advertising costs. 

In this instance, we’re specifically examining Sabrina’s, which operates five campaigns across different Florida regions. In order to produce the best value for our client, we’ve examined the most cost-effective markets and concentrated our resources accordingly. For instance, in Tampa, click costs have risen more sharply than in other areas. From January to March 2023, the average cost per click for window cleaning services was $9.73, yielding leads at an average cost of $36.48. However, during the same period in 2024, the click cost surged to $16.55, marking a $7 increase per click and resulting in a $35 rise in lead costs. Leads that previously cost $36 now hover around $70.

Tools That Reduce Lead Cost

How do we address these rising costs? By reassessing target markets, leveraging automation, prioritizing Local Service Ads, and embracing our new Total Business Solutions approach. These tools help us optimize lead conversion, capitalize on lost opportunities, and enhance operational efficiency and quality of service. They are essential for maximizing lead generation during the spring and summer seasons.

Some of the benefits of these tools: 

  • Never miss a call with an automated missed call text back
  • Improve your response time with 2-way texting and chat
  • Inexpensive conversions through database reactivation 
  • Stay top of mind with email marketing campaigns
  • Manage your online reputation with the click of a button
  • Operational advantages of using AI 
  • Automating tasks that save you time
  • Organized contact with a savvy CRM

For Sabrina’s, we implemented Database reactivation to combat the increasing cost of leads. The results from the database reactivation campaign were impressive, yielding many appointments from prior contacts and a faction of the cost associated with generating a new lead.

The team at Sabrina’s shared 60,000 contacts with us. 99 Calls developed a texting and emailing campaign to gain attention and facilitate appointment bookings. We were able to reach 63% of the contacts, securing 100 positive responses. This strategy proved to be very cost effective, as leads were just under $5 each. Even with a smaller database, small businesses can find untapped revenue potential by trying database reactivation. Click the link to explore the benefits of database reactivation further, check out this piece from our team.

So What’s Next? 

For many of our clients, we know that automation is top of mind. Ease of operations and workflow structure are some of their biggest challenges and concerns moving forward. When asked what are the future goals for Sabrina’s Frank states, “I’d like to keep working, keep growing. I want to increase efficiency, automate processes and make our operations more streamlined”. The lead generation industry is changing, and so is the way businesses operate. 

Are you having trouble managing your Google Ads? Has the increased cost per lead impacted your business negatively? Contact us today to learn more about our various solutions and options for your business. 

learn about our total business solutions
Business Website, cleaning business leads, digital marketing, Google Ads, Lead Generation, Lead Generation for Contractors, Lead Management, online marketing, SEM, SEO

A Squeegee and a Dream: How a Window Cleaner Built a Thriving Multi-Location Business in Florida

Kirstin Raisch

Today We Shine The Spotlight on Sabrina’s Window Cleaning

Sabrina’s Window Cleaning isn’t your average window washing company. This Southwest Florida success story started in the 1980s, not with high-rise offices, but with a trailer park. Founder Sabrina and her brother, with nothing but a squeegee and hustle, built a business on the idea that everyone deserves a sparkling view. Now her husband, Frank, and daughter, Paige, run the family business. 

Building Trust One Window at a Time

Sabrina’s secret weapon? Genuine care. They prioritize answering calls directly, building friendly relationships with clients, and denounce price gouging. It’s no surprise their reviews rave about their local reputation and consistent quality. Their story about a client in Sun City Center perfectly exemplifies this philosophy. The cleaning crew heard the smoke alarm chirping as they cleaned windows for an older client. Going beyond window cleaning, they changed her smoke alarm batteries, demonstrating that service is about more than just a paycheck. They genuinely care about the safety of their customers. 

The Secret to a Spotless Shine

What separated Sabrina from the competition? Their commitment to a flawless clean. Their motto? “If you can see them, they are not clean. Windows are not meant to be seen, but to be seen through.”

A Bright Future Ahead

Sabrina’s Window Cleaning isn’t resting on its laurels. They’re constantly striving for improvement. Their 10-year plan involves automating processes to increase efficiency and expand their reach with more recurring clients. One way they see this happening is by continuing their partnership with 99 Calls to manage their Google Ads and their SEO websites. 

Lessons Learned

Frank and his team believe in continuous learning and mentorship. Partnering with SCORE Manasota, a business mentoring program, has been instrumental in their development. Their advice to aspiring entrepreneurs? Focus on building goodwill, honesty, and referrals. 

The Power of Partnership

Sabrina’s credits 99 Calls and its Google Ads management team with propelling their business forward. In 2023, they utilized 99 Call’s marketing team to implement a powerful database reactivation campaign. This additional revenue channel allowed them to reconnect with past contacts and book considerably more jobs. They’re always looking to innovate and appreciate the ongoing customer support that 99 Calls offers. 

Sabrina’s Window Cleaning is a testament to the power of hard work, dedication, and a genuine desire to serve the community. Their story is a shining example of how a squeegee, a dream, and a whole lot of heart can wash away the competition. 

learn about growing Your multi-location business
Appliance Repair Leads, Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, How much is online marketing, Lead Generation, Lead Generation for Contractors, online marketing, service contractor leads

Explosive Growth Projections for Service Industry Careers

Diane Lovine

Career choices are quickly evolving as AI is playing a larger role in so many business functions. A significant shift is underway, one that’s reshaping the narrative around traditional education and career paths. Gone are the days when success was solely measured by a four-year college degree. More and more young people are attending vocational high schools or technical colleges rather than heading to a four-year college or university. Many factors are driving this shift, and the most prevalent are the rising costs of college and the rising wages of trade professions.  One is pushing people away and the other is looking more and more enticing. This is an exciting time for those entering the service industry, especially if they intend to start and run their own businesses.

Better Pay, Job Security Entice Youth

Today, lucrative opportunities abound in service industries such as plumbing, remodeling, carpenters, HVAC, solar installers, cleaning, property management, landscaping, and other home and business services. Contrary to conventional wisdom, entry-level positions in these trades are not just financially rewarding but are increasingly surpassing the salaries of their white-collar counterparts. The average salary for a plumber in the US has topped $63,000.

This paradigm shift is further propelled by advancements in technology, particularly the rise of AI. While automation threatens certain sectors, blue-collar jobs remain resilient. After all, no algorithm can replace the hands-on expertise required to fix a leaky pipe or install a new HVAC system. As AI reshapes the workforce, it’s evident that skilled trade professionals will continue to be in high demand, offering unparalleled job security.

Industry Skills Alone Do Not Make an Entrepreneur

Opportunities are boundless for those entering the service industry, especially if they possess both technical skills and entrepreneurial acumen. Whether you’re a plumber, painter, or cleaning service provider, the path to success lies in harnessing your expertise and leveraging modern business solutions. One mistake that we frequently see budding entrepreneurs make is failing to get adequate training in opening and running a business. Even if you are an expert in your trade, you will require some training in becoming a business owner. 

Form Strategic Partnerships

Playing to strengths is key to starting a service business. Do what you do best and hire the rest. If your skills are honed to provide superior remodeling services, don’t spend excessive time figuring out high-level accounting. Understanding bookkeeping basics is necessary to detect issues, but leave the time-consuming number crunching to an accountant or bookkeeper.

This is true for marketing as well. Implementing a digital marketing program or lead generation strategy such as Google Ads will consume you and can waste thousands of dollars. This is where companies like 99 Calls come into play.  Partnering with a marketing business that helps service contractors can fast-track your success. The marketing partner provides support functions ranging from CRM solutions, website building, lead generation, and email nurturing, allowing you to focus on your core contributions. By entrusting an online marketing partner to provide inbound leads needed to build and grow your business, you can focus on what truly matters—delivering exceptional service, managing your team, and exceeding customer expectations.

Securing a Path to Success

In essence, the future belongs to those who dare to embrace change and adapt to evolving trends. As the workforce evolves, service contractors are in a unique position to seize new opportunities that are presented. By investing in vocational education, honing your craft, and leveraging the right resources, you can carve a path to success in the thriving service industry.

The era of vocational education and blue-collar entrepreneurship is upon us. Embrace the shift, seize the opportunities, and chart a course toward a prosperous future in the service industry. 

Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, Lead Management, online marketing, Roofing Advertising, SEO, service contractor leads

The Importance of Registering Your Business With Your State

Dipa Gandhi

Registering your business with your state may not be a high-priority item on your list, especially when your state may not require you to be registered to provide services. However, whether your business is a sole proprietorship or an incorporated entity, formally registering your business should move to the top of your list since there are many benefits.

Benefits of Registering Your Business

Potential Legal Protection: When you register your business as a corporation (S-Corp, C-Corp or LLC) the corporate identity created can protect you by limiting your personal liability. This is not the case if you register a sole proprietorship, but there are many benefits to registering your business if you maintain sole-proprietor status.

Tax Compliance: When registering your business, you get to decide whether you will structure it as a sole proprietorship, an incorporated entity, or a partnership corporation. Corporations are issued EINs, which enforces the legitimacy of your business, allows your to hire employees, and makes you eligible for tax benefits. Sole proprietors do not need to establish an EIN unless they will have employees but it is recommended if you will be doing online marketing.

Brand Identity and Protection: Registering your business name opens doors to grants, loans, or other resources reserved for registered businesses. It also trademarks your business, preventing others from using the same names or logos.

Establishes Trust: Registering your business tells your customers that you are a legitimate business and you are here for the long haul, significantly improving your business’s reputation.

Compliance With Regulations: Registering your business ensures you meet local, state, and federal regulations, including employment and labor laws.

How others perceive your business in today’s world is crucial, and registering your business demonstrates stability, and credibility, and instills confidence in customers. However, these are just general benefits of registering your business. 

Registering your business is just as important from a marketing perspective. 

How does a registered business help with search engine optimization (SEO) and multi-channel marketing (MCM)?

SEO and MCM are cornerstones of a business’s growth strategy. Marketers use SEO techniques used to improve a website’s visibility and increase organic traffic. They use MCM to leverage various marketing channels to engage customers, promote your business’s visibility, and increase revenue and growth. Though not required, a business registered with the state has several benefits in using these channels.

Google Business Profile: This is a free platform by Google to promote your business and improve visibility. Google now requires official documentation to complete a verification process for your Google Business Profile to go live. One acceptable form of documentation is your business’s registration. Additionally, in the unfortunate case where your Google Business Profile is suspended, Google requires official documentation to prove the legitimacy of your business, and a state registration is acceptable proof.

Access to DUNS: A DUNS number is a unique nine-digit number that is used to identify a registered business. Businesses that intend to bid on Government jobs will need a DUNS number. Any business owner, whether a sole proprietor or a corporation owner, is eligible to register for a free DUNS number.

Google Ads/PPC: Though Google does not require your business to be registered to run an Ads/PPC campaign, it does help. When a business is registered, it becomes easier to look up their D-U-N-S number, which is required to complete the advertiser verification on the account, which is being required more and more frequently.

Brand Recognition: Registering your business means you maintain a consistent business identity across various channels, making you more credible and trustworthy, leading to brand recognition. 

Conclusion

Whether you’re a sole proprietorship or an incorporated entity, the decision to register your business is an essential first step in getting your business of the ground. It protects you from future complications, builds trust and confidence among customers, and helps with multi-channel marketing. Registering your business lays the groundwork for using various digital marketing strategies, allowing the business to reach its target audience, build brand awareness, and attract visitors to the website leading to conversions, and ultimately increasing revenue and growth.

digital marketing, Google Business Profile, Lead Generation for Contractors, Lead Management, online marketing, SEO

Google Business Profile (GBP): The New Manage Appeals Tool (MAT) for Suspended Profiles

Dipa Gandhi

There’s been quite a bit of chatter in the SEO community about a new appeals tool for suspended Google Business Profiles. This new tool has officially been rolled out globally and is expected to make the process smoother, and more efficient, and will provide a bit more insight on suspended profiles than the previous method.

Before we dive into the new MAT for GBP suspensions, let’s briefly review the possible reasons for your profile to be suspended.

If your Google My Business listing was suspended, you’ll want to ask yourself if you are following all of Google’s guidelines. The number one reason a listing is suspended is because of Google’s policy violations. Some of the most common violations include:

  • Your address is a P.O. Box or mailing facility
  • Keyword stuffing – Your business name is stuffed with keywords and not simply your business name
  • You are a service area business but haven’t listed yourself as a service area business
  • There’s already another business or multiple businesses at the address you’ve provided
  • Your listing has a website which is a forwarded URL
  • You have multiple listings for the same business within close proximity
  • You’ve had several recent changes to your business listing
  • You’ve made multiple field edits at once
  • Simply because you’re a “high-risk” industry which seems to many spammy listings such as Garage Door Contractors, Locksmiths, Plumbers, or other home-based, service-providing businesses
  • You changed your business address from one state to another
  • You have too many unnecessary capitalizations or other characters in one of the fields in your profile
  • Your hours of business are listed as 24/7 but you’re not actually a 24/7 business
  • A user on your profile had their account suspended

To avoid suspensions, be sure to follow Google’s guidelines when creating your listing, make only necessary changes to your profile, and avoid having too many users on your profile.

If your GBP’s been suspended, what do you do now and how do you appeal for reinstatement?

A few weeks ago, Google rolled out a new tool to appeal for suspension, the Manage Appeals Tool (MAT). As mentioned, this new tool is designed to streamline the process and make the suspensions a bit more transparent.

Here’s how it works and what you should do……

The below screenshot is an example of what you’ll see when your profile has been suspended, 

When you click on “Learn More” it’ll take you to the screen below, where you’ll see the possible reason for the suspension. In this example below, the reason is Deceptive content, and when you click on the little arrow next to it, you’ll be taken to Google’s Prohibited & Restricted Content page which will explain what this means. 

Another good piece of information from this screenshot is that the profile is eligible for appeal, so your chances of reinstatement are still good.

At this point, before you proceed, you want to double-check, or even triple check that your GBP is compliant. Make sure all of the fields are accurate, and make edits where necessary. Also, be sure to have at least two official documents with the business name and address visible on the docs exactly as they were entered on your GBP. If you do not have this paperwork, do not proceed. You will be given one chance to have the necessary information and to have it accurate.

These are some acceptable documents:

  • A scanned copy or a link to your business registration showing your business address. 
  • A business license showing your business address. 
  • A utility bill showing your business address.
  • IRS document showing your business name and address.

Once you have your documents uploaded on your computer, you may proceed by selecting the profile on the left and clicking the Continue button in the bottom right corner in the above screenshot.

The next screen (screenshot below) will inform you that evidence will be required and will need to be submitted within 60 minutes of your beginning the process. Since you already have your paperwork ready, you can click on Submit.

Once you click Submit, you’ll be taken to the next screen which is the official appeals form. Most of the fields should already be completed with the correct information, but double-check them. In the Choose File field, click on each one and submit your evidence here. In the next box, you can provide additional information about the changes you made to your profile to make it compliant, why you think your profile was suspended, and let them know you’ve included proof of business. Finally, it’s most likely you’re appealing for just one location, so select the next field accordingly. Then “ Submit” the form.

Once you’ve submitted the form for your appeal, the below screen is what you should see.

To double-check your submission, you can go back to the MAT, select your business, and you should see the Details column changed from “eligible for appeal” to “submitted”.

You can check the appeals tool often to see if it changes to either “approved” or “not approved”.

Currently, you will have one shot to appeal. If “not approved”, and you believe all of your paperwork is in order, your profile is compliant, and no users on the account have suspended accounts, then you may raise your issue to the Google Business Profile community forum, including a Google Drive of your documents and a screenshot of your GBP where someone on the forum might be able to help you and escalate it further if necessary.

Conclusion

In conclusion, the introduction of the Manage Appeals Tool (MAT) within Google Business Profile emphasizes the constant changes and improvements Google implements in streamlining the processes for businesses, in this case, suspended profiles. With its user-friendly interface and guided steps, MAT allows business owners to navigate suspension appeals efficiently, ensuring transparency and fairness in the resolution process. As Google continues to innovate tools like MAT, it reinforces its commitment to supporting businesses and promoting an easier-to-use, responsive digital environment.

click here for help with creating, managing or reinstating your google business profile

Business Website, digital marketing, Google Business Profile, Lead Generation, Lead Generation for Contractors, online marketing, SEO, service contractor leads

Benefits of Hiring Professionals to Manage Your Google Business Profile

Diane Lovine

Business owners are increasingly aware that establishing a strong online presence is vital in competitive markets. A crucial aspect of building an online presence is managing your Google Business Profile (GBP). While it may seem straightforward at first glance, the reality is that effectively managing a GBP involves complexities that can significantly impact your business’s success. Professional SEO services offer expertise in optimizing and managing GBPs to ensure maximum benefits for your business.

by Devon Osborne and Diane Lovine

The Significance of Google Business Profiles

Your Google Business Profile is not just a listing; it serves as the digital face of your company and provides your first impression on potential customers searching online for your services. Optimizing your GBP is essential for standing out in local search results and attracting your target audience. However, achieving this requires more than just entering basic information. It involves meticulous attention to detail, adherence to Google’s best practices, and continuous optimization efforts.

The Challenges of Managing Google Business Profiles

1. Optimization Complexity

Setting up a GBP involves various intricacies, such as selecting relevant categories, uploading quality photos, and crafting compelling descriptions. Ensuring compliance with Google’s guidelines and keeping up with algorithm changes can be daunting for those unfamiliar with online marketing or Google’s best practices.

2. Reputation Building and Management

Handling customer reviews and maintaining a positive online reputation is crucial for building credibility. Negative reviews or inaccuracies in information can deter potential customers and tarnish your brand image if not managed effectively. Responding quickly to reviews is important as you work to achieve high standings within your community.

3. Active Engagement

Regular updates, posts, offers, and event announcements are essential for keeping your GBP active and engaging with your audience. Consistency is key to staying relevant in local search results and capturing the attention of potential customers.

4. Time Investment

Managing a GBP can be time-consuming, diverting your attention from core business activities. For busy entrepreneurs, outsourcing this task to professionals can free up valuable time and ensure that the profile receives the attention it deserves.

5. Duplicate Listings and Suspensions

One of the most frustrating aspects of manage a GBP is working through the ever increasing issues associated with Google auto-creating a duplicate listing and attempting to have it removed or worse, having your listing suspended. There are no guarantees that your listing will be reinstated, even after multiple appeals. This is an area where working with a professional company can literally save your reputation.

The Benefits of Professional Google Profile Management

Hiring a professional service like 99 Calls for GBP management offers several advantages:

  • Optimized Visibility: Experts ensure that your profile ranks higher in local search results, increasing visibility and attracting more potential customers.
  • Reputation Management: Skilled professionals handle customer reviews and maintain a positive online reputation, enhancing your brand credibility.
  • Active Audience Engagement: Regular updates and posts keep your profile active and engaging, improving visibility and customer engagement.
  • Time Efficiency and Value: Outsourcing GBP management saves time, allowing you to focus on core business activities.
  • Removal of Duplicate Listings: There are times when Google as auto-generated a listing, or another marketing company has created a listing for you that you no longer have access to. Professionals can help get them removed.
  • Reinstatement of Suspended GBPs: This is reported as the most challenging aspect of managing a GBP and often requires a professional with extensive knowledge and experience.
  • Increased Leads: A well-optimized GBP attracts more leads and converts them into customers through compelling offers and promotions.

Why Choose 99 Calls?

99 Calls offers comprehensive GBP management services backed by:

  • Local SEO Expertise: A team of professionals, including a Google gold-Level product expert  with extensive experience in GBP setup and management.
  • Proactive Approach: Ensuring that your profile remains optimized for your business success with frequent updates and compliance with Google’s best practices.
  • Results-Driven Strategies: Focused on delivering tangible results, whether it’s getting a suspended GBP reinstated, generating more leads or improving online reputation.
  • Clear Communication: Transparent reports and regular consultations keep you informed every step of the way.
  • Providing Value: Affordable pricing at just $49 per month, makes professional GBP management accessible to businesses of all sizes.

In conclusion, managing a Google Business Profile involves complexities that require expertise and continuous effort. By entrusting this task to professionals like 99 Calls, businesses can maximize the benefits of their GBP investment and stay ahead in today’s competitive digital landscape.

Learn about our google management services
Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, Google Ads, Google Business Profile, Lead Generation, Lead Generation for Contractors, Online Appointment Booking, online marketing, SEM, SEO, service contractor leads

Capturing Business Success: A Photography Guide for Increasing Website Leads

Jordan Evans

In the digital age, a business’s online presence is often the first impression potential customers have. Quality photos on your website can significantly impact how your brand is perceived and, ultimately, attract more leads. Yes, having more great photos correlates to great leads. If you’re a business owner looking to get more leads using this photo method, here are five tailored tips to master the art of photography for lead generation.

1. Wipe Your Lens Clean:

For business owners aiming to make a strong online impression, clarity is key. Ensure that your lens is free from smudges and dust before capturing visuals for your website. A clean lens guarantees sharp and professional-looking photos, reinforcing the credibility of your brand and creating a positive impression on potential leads. A soft clean tee shirt is perfect for wiping smudges off of a phone camera lens.

2. Find Good Lighting:

Professionalism is paramount when showcasing your business. Seek out well-lit environments, either with sunlight or artificial light, to illuminate your products, services, or team. Position your subjects with the light source behind you for even illumination, and avoid harsh direct sunlight that can cast unflattering shadows. Consistent and well-balanced lighting in your photos exudes professionalism and boosts the overall appeal of your business.

3. Highlighting Transformation: The Power of Before and After Photos

Your website serves as a narrative of your services and expertise, and the inclusion of before and after photos can be a game-changer. These transformative visuals tell a compelling story that resonates with potential leads, showcasing the tangible impact of your skills and services. Before capturing images of your products, services, or team members, take the time to meticulously set the scene for maximum clarity. Eliminate distracting elements such as clutter, trash, or unrelated items to ensure the focus remains on the subject. This attention to detail not only enhances the visual appeal of your website but also plays a crucial role in engaging potential leads. By presenting the transformative journey through before and after photos, you not only demonstrate the value of your offerings but also establish a connection with your audience. Capture the essence of your expertise through these visual stories, and watch as your before and after photos help convert leads on your website.

4. Get a Few Angles & Takes for Diversity:

Diversify your visual content by capturing your work from various angles and perspectives. Showcase your products or services in detail, and highlight different aspects of your projects. Multiple angles not only provide a comprehensive view of your services but also allow potential leads to connect with different facets, fostering a deeper understanding and trust in your abilities to provide excellent service.

5. Crop the Photos for Website Optimization:

Optimize your website visuals by strategically cropping photos to focus on key elements. If there are too many shadows, try editing the shadows just a bit. Remember, less is more. Your work already speaks for itself. 

By applying these targeted photography tips, business owners can improve their website’s visual appeal and boost lead volume. Your website serves as a virtual storefront, and high-quality visuals are instrumental in creating a positive and lasting impression on potential customers. Integrate these strategies into your business routine, and watch as your website becomes an even more powerful lead-generation tool for your business!

Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, Lead Management, Nurturing, Online Appointment Booking, online marketing, online marketing costs

The ROI of Responding to Leads

Devon Osborne

How Missed Call Text Back Features Drive Revenue

In today’s fast-paced world, where every missed opportunity could mean a lost sale, businesses need to stay ahead of the curve. Of course, no owner-operator, or even receptionist can answer every incoming call, yet every call that goes unanswered is a potentially lost job.  Advances in technology have led to the development of a tool that many businesses overlook; a missed call text-back feature, which is designed to engage your callers when you aren’t able to.

Why is it so crucial? Consider this: A lost call often equals a lost sale. When a customer can’t get in touch with your business, they move on to the next business on their list. Studies have shown that over 60% of calls to small businesses go unanswered, and only about 20% of callers end up leaving a voicemail. That’s a significant chunk of potential revenue that could be slipping through your fingers. The solution? Implementing a missed call text back feature. It’s a simple yet powerful solution to the problem of missed calls and opportunities. 

By using automation to instantly respond to customers who tried to contact you, you eliminate the dreaded game of phone tag. According to an MIT study, businesses that reached back out to potential customers within an hour were seven times more likely to capture the qualified lead than those who called back more than an hour later and over 60 times more likely than companies that waited more than 24 hours to respond to a missed call.

Research has shown that responding to inquiries within five minutes can increase conversion rates by up to 80%. That’s a significant boost in potential sales, all thanks to a simple yet effective communication tool.  Having a missed call text-back feature in place also provides instant gratification to customers. Instead of waiting endlessly for a callback or an email, they’ll receive a text acknowledging their attempt to reach out immediately. This assures them that their inquiry is important to you. Additionally, due to your prompt response, customers might be more inclined to wait for your reply instead of moving on to your competitors, knowing that you value their time and communication.

The missed call text back feature is more than just an inexpensive and simple convenience, it’s a critical tool for businesses looking to stay competitive in today’s market. By acknowledging missed calls promptly and engaging with customers promptly, businesses can not only retain existing customers but also attract new ones and boost their bottom line. After all, every missed call could be a missed opportunity for growth. If you haven’t already implemented this feature in your business communication strategy now is the time to do so and 99 Calls can help!

digital marketing, Google Guaranteed, How much is online marketing, Lead Generation, Lead Generation for Contractors, Lead Management

Local Service Ads – A Potent Lead Generation Strategy for Appliance Repair Contractors

Dipa Gandhi

Local Service Ads (LSA), a.k.a. Google Guaranteed, has increasingly gained popularity in the home service industry as a viable advertising and lead generation strategy. Unfortunately for many contractors, competition has spiked over the past 12 months. Certain industries are witnessing a decline in lead volume because the market is becoming saturated and Google is displaying ads a lower percentage of the time.

Despite the fierce competition, there are still many service industries that can thrive using LSA as a primary lead source. For example, the team at 99 Calls is seeing remarkable success for appliance repair contractors. One of the key factors contributing to the success of appliance repair contractors with LSA is the immediate need and urgency often associated with appliance issues. Homeowners facing problems with essential appliances such as refrigerators, washing machines, or ovens typically seek prompt and reliable solutions. LSAs provide a convenient and trusted platform for customers who are actively searching for immediate assistance.

Below are four case studies showcasing appliance repair companies and the success they have found when hiring 99 Calls to manage their Google Guaranteed campaigns.

Circuit Appliance Repair LLC

Circuit Appliance Repair LLC, an appliance repair contractor in Stockbridge, GA, signed up with 99 Calls’ LSA services at the end of July 2023. All of the verification items on their LSA were completed by the beginning of August 2023. To date, Circuit Appliance Repair has received 200 leads with a total spend of $5292.88, yielding an average cost of $26.46 per lead. Although customers enjoy $9.99 lead using 99 Calls organic lead generation service, the lead volume is not as robust.

Your Appliance Pro

Your Appliance Pro from Columbus, OH came to us with an already set up LSA in December 2023. All of their verification items were completed on December 1, 2023, which is when they began receiving leads. Since Dec 1, 2023, they have received 142 leads with a total spend of $2684.44, costing them an average of $18.90 per lead.

Appliance Repair Center

Appliance Repair Center from Norton, MA is a client with different circumstances. 99 Calls set up their LSA in 2022. In May of 2023, they decided to cancel services and try another company for their lead generation. Just three months later, in October of 2023, Appliance Repair Center returned to 99 Calls because they were disappointed with the other lead company’s results.

Before Appliance Repair Center parted ways with 99 Calls, their LSA produced 542 leads at a total spend of $13,542.03, resulting in a per lead cost of $24.99. Since their return to 99 Calls, Appliance Repair Center has received 566 leads at a spend of $16,400, resulting in an average per-lead cost of $28.98. This price difference highlights the trend we have been seeing nationwide in lead costs, due to the increase in competition. They report that their ROI is still excellent, and they continue to benefit from the campaign.

During this time, Appliance Repair Center is also running a Google Ads campaign, which has produced 327 leads at a total spend of $5720, resulting in a per-lead cost of $17.49. Both Google Ads and LSA are excellent lead generation options. In this case, the volume is a bit lower with the PPC campaign, but the price per lead is lower.

Appliance Care Pros

Appliance Care Pros from Cooksville, MD signed up for LSA services in November of 2023. They began receiving leads via LSA on Dec 18, 2023, though the background check had not been processed until Jan 17, 2023. Since mid-December, Appliance Care Pros has received 295 leads with a total spend of $9171.26, averaging $31.09 per lead.

In addition to running an LSA campaign, Appliance Care Pros has also utilized 99 Calls for organic lead generation and Google Ads. Their Google Ads campaign has also been successful, but this company wanted to scale faster. Their Google Ads leads averaged $43 with an average lead volume per month of 20.8 leads vs their LSA campaign yields 163 leads per month. Thrilled with the results, Appliance Care Pros has said that LSA was an absolute game changer with a lower cost per lead and a significantly greater lead volume.

What does this mean? If you are aiming for business growth and have the bandwidth to fulfill the influx of leads, then LSA is a lead channel you’ll want to explore. For these four contractors, it produces a far greater lead volume at a reduced cost.

Conclusion and Implications

These success stories illustrate how appliance repair contractors can thrive in a competitive online market through LSA. The immediate nature of appliance services creates a high demand for quick and reliable services, making LSAs an ideal marketing platform for reaching customers in urgent need. Because companies that advertise using LSAs must be vetted by producing valid insurance documents and undergoing background checks, consumers have come to value the green “Google Guaranteed” check as a trusted local contractor.

In this evolving world of SEO, it is even more important to adapt marketing strategies to the specific needs and demands of the industry. With LSA, appliance repair contractors can tap into the urgent needs of consumers by connecting with homeowners immediately. Through an optimized profile and by leveraging LSAs effectively, contractors can not only survive in a competitive market but also succeed through a consistently high lead volume at affordable costs. As the home service industry evolves, embracing innovative and targeted approaches, such as Local Service Ads, will continue to be crucial for sustained success.

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Appliance Repair Leads, Business Website, Carpet Cleaning Leads, Contractor Leads for Winter, digital marketing, Google Ads, Lead Generation, Off season marketing, online marketing, online marketing costs, Pay Per Click Advertising, PPC

How A Local Landscaping Business Thrives with Strategic Google Ads Marketing

Diane Lovine

by Kirstin Raisch

Since spring 2012, Jason’s Quality Landscaping has been a valued partner of 99 Calls. In the initial years, they witnessed remarkable business growth through our organic lead generation service, consistently attracting over 100 high-quality leads monthly.

However, a detour occurred in late 2016 when they succumbed to the allure of a competing service promising similar outcomes at a lower cost. Disappointingly, this decision led to over eight months of stagnation, with Jason’s realizing that promises were left unfulfilled, and their leads dried up. Upon returning to 99 Calls, the journey to reclaim their previous rankings was daunting. The first page of Google placements had largely been replaced with Google’s newest paid product – Google Ad Words (now known as Google Ads). Regrettably, Jason’s experience is not unique; many clients seeking greater efficiency elsewhere seldom regain their former lead volumes upon return.

Between late 2017 and late 2021, 99 Calls worked diligently with Jason to regain lost ground, steadily achieving 20 leads monthly through our organic lead generation services alone. Despite fluctuations between 2021 and 2023 as Jason experimented with different service offerings, a significant turning point occurred in fall 2023 with the initiation of Google Ads lead generation. Even during the off-season, Jason’s experienced a notable uptick in lead volume, setting promising precedents for the upcoming spring based on January and February’s results.

From Silence to Symphony:

No longer plagued by silence, Jason’s Quality Landscaping now experiences a steady flow of inquiries, with calls pouring in almost every day. These leads aren’t mere inquiries; they represent potential customers actively seeking landscaping services, with Jason’s prominently featured at the pinnacle of Google search results.

Unlocking Opportunities:

Google Ads didn’t just generate leads for small projects or residential work; it opened doors to lucrative opportunities beyond imagination. Notably, one call resulted in a yearly maintenance contract for 12 locations, totaling an estimated $106,000—a game-changer for any local business. Within three days of launching Google Ads, Jason was already securing projects, a testament to the platform’s efficacy.

Strategic Investments, Superior Returns:

Before embracing Google Ads, Jason had invested substantial funds in another company, yielding little in return. With close to $19,000 spent, the majority of leads generated were of subpar quality, failing to justify the expenditure. The other company likely utilized Google Ads as well, albeit without the expertise of 99 Calls’ certified specialists, resulting in significantly lower conversion rates and inflated lead costs. With 99 Calls and Google Ads, Jason’s now acquires a higher volume of high-quality leads at a fraction of the cost.

Embrace Transformation Today:

Ready to watch your business soar? Contact 99 Calls today and experience the transformative power of Google Ads. Remember, Jason’s success story is just one example of the boundless possibilities awaiting your business. Dial 800-717-4669 and discover what we can achieve together.

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