Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, Google Ads, Lead Generation, Lead Generation for Contractors, Lead Management, Online Appointment Booking, online marketing

How to Plan a Project for Maximum Impact and Success

Time is our most important resource. Whether in the corporate arena or your own personal life, the success of a project often hinges on meticulous planning. Proper planning offers a clear roadmap, guiding the process efficiently and productively. Without a well-thought-out plan, projects can flounder, waste resources, and fail to achieve their intended outcomes. This article explores the crucial elements of project planning, emphasizing why each step is essential for ensuring the biggest impact and success.

Define Your Why

The foundation of any successful project begins with a clear understanding of the “why.” Knowing why you want to accomplish something provides direction and motivation. It serves as the driving force behind the project, offering a compelling reason to pursue the goal and convincing others to join you. Without a well-defined “why,” your project lacks purpose and direction, making it challenging to garner support and maintain momentum.

Why Is Your Why Important?

  1. Motivation: A strong “why” keeps you and your team motivated, especially during challenging times.
  2. Clarity: It provides clarity on the project’s objectives and aligns efforts towards a common goal.
  3. Persuasion: A compelling “why” helps in persuading stakeholders, team members, and investors to support your project.

Determine the What

Once you have defined your “why,” the next step is to determine the “what.” What are you trying to accomplish? What new behavior or outcome are you hoping to achieve? Clearly articulating the “what” helps in setting specific, measurable, achievable, relevant, and time-bound (SMART) goals. It provides a clear picture of the desired outcome, making it easier to develop a strategy to achieve it.

Why Is Your What Important?

  1. Focus: It helps in focusing efforts on the desired outcome, avoiding distractions and unnecessary tasks.
  2. Measurement: Clearly defined goals make it easier to measure progress and success.
  3. Alignment: It ensures that all team members understand the project’s objectives and work towards the same end.

Identify the Who

Knowing your “what” allows you to better assess your “who.” Who on your team possesses the skills and knowledge to help you accomplish the tasks needed to reach your objective? Identifying the right people to involve in your project is crucial for success. Each team member should bring specific expertise and experience that aligns with the project’s requirements.

Why Is Your Who Important?

  1. Skills and Expertise: The right team members bring the necessary skills and knowledge to the table.
  2. Collaboration: A well-chosen team fosters collaboration, innovation, and effective problem-solving.
  3. Accountability: Clearly defined roles and responsibilities ensure accountability and ownership of tasks.

Plan the How

With your team in place, the next step is to plan the “how.” This involves listing the steps and milestones needed to bring your project to fruition. A detailed action plan outlines the tasks, timelines, and resources required to achieve your goals. This stage is critical for organizing efforts and ensuring that everyone understands their roles and responsibilities.

Why Is Your How Important?

  1. Structure: A detailed plan provides structure and organization, ensuring that tasks are completed in a logical sequence.
  2. Milestones: Setting milestones helps in tracking progress and maintaining momentum.
  3. Resource Management: It ensures that resources are allocated efficiently, avoiding bottlenecks and delays.

Implement Measurements

To ensure that your project stays on track, it’s essential to put measurements in place. These measurements, or key performance indicators (KPIs), help in assessing whether you are on task during each phase of the project. Regular monitoring and evaluation allow you to identify any deviations from the plan and take corrective actions promptly.

Why Are Measurements Important?

  1. Progress Tracking: KPIs help in tracking progress and identifying areas that need attention.
  2. Performance Assessment: They provide insights into the effectiveness of strategies and actions.
  3. Continuous Improvement: Regular evaluation fosters continuous improvement and learning.

Assign a Project Manager

A dedicated project manager is crucial for steering the project and ensuring that it stays on target. The project manager oversees the planning, execution, and monitoring of the project, alerting you if things go sideways or if you’ve gone off target. They are responsible for coordinating efforts, managing resources, and addressing any issues that arise.

Why Is a Project Manager Important?

  1. Leadership: The project manager provides leadership and direction, keeping the team focused and motivated.
  2. Coordination: They ensure that all tasks and activities are coordinated effectively.
  3. Problem-Solving: The project manager addresses issues promptly, minimizing disruptions and delays.

Set a When

Finally, assign a “when” to your project. Setting a due date is crucial for maintaining momentum and ensuring that the work doesn’t stall or go on indefinitely. Establishing target dates for key milestones and regularly checking in with your team helps in keeping the project on track.

Why Is Your When Important?

  1. Deadlines: Deadlines create a sense of urgency and encourage timely completion of tasks.
  2. Accountability: Regular check-ins and target dates ensure accountability and progress.
  3. Momentum: A clear timeline maintains momentum and keeps the team motivated.

In conclusion, planning a project meticulously is vital for achieving maximum impact and success. By defining your “why,” determining the “what,” identifying the “who,” planning the “how,” implementing measurements, assigning a project manager, and setting a “when,” you create a comprehensive roadmap that guides your project to fruition. Effective planning not only ensures efficient use of time and resources but also fosters collaboration, accountability, and continuous improvement, ultimately leading to the successful achievement of your project goals.

Appliance Repair Leads, Carpet Cleaning Leads, digital marketing, Google Ads, How much is online marketing, Lead Generation, Lead Generation for Contractors, Lead Management, Online Appointment Booking, online marketing, online marketing costs, Pay Per Click Advertising, PPC, Roofing Leads, SEM, SEO

3 (More) Surefire Ways to Convert More Leads

(Part 2 of a 2-part series on getting the most from your online marketing strategy)

Building on our previous discussion about turning more inbound leads into jobs, this piece explores additional strategies for long-term success. We’ll delve into tools that keep your business top of mind and boost your revenue by getting the most from your leads and serving your customers well. You’ll see the benefits of reviving dormant contacts and turning them into scheduled jobs. Insights from our recent company spotlight with Sabrina’s Window Cleaning will further illustrate these concepts.

Before discussing the additional six tips for better lead management and higher close rates, let’s look at some key stats about email marketing, form fills, and automation in business operations: 

  • Email marketing has an average ROI of $36 for every $1 spent. (Constant Contact)
  • 97% of Americans check their email inbox at least once a day. (Storydoc)
  •  Global email marketing revenue is expected to reach $17.9 billion by 2027 (Statista)

Long-Term Email Nurturing

We discussed the importance of responding to missed calls and setting up a campaign to nurture your leads. The next step is to determine how you will interact with leads that don’t convert after the first few days. Most contractors never reach back out once they have gotten a lead that didn’t progress into an appointment. And after the appointment is completed and a bid provided, most do not follow up again.

This matters because people are busy. They may have intentions of having work done on their home or commercial property, but then life gets in the way and plans are sidelined. By being proactive and creating an email nurturing program, your contact won’t have to start from scratch when they are ready to take action to complete their project. They won’t need to because they will remember your business and call you directly. For more details see this blog that our team recently published on the power of email nurturing.

How does email nurturing work? Emails would be created in a campaign and sent to your contact list in less frequent intervals than the short-term nurture campaigns. You can set them to send weekly, then biweekly and then monthly. Some businesses like to send emails around holidays from time to time and create a promotion that will entice people to finally pull the trigger. Others like to send a monthly newsletter about the latest techniques, trends and weather patterns that affect them.

If you don’t have time to create an email nurturing program on your own, there are several marketing companies that you can hire to handle it for you. Long-term email nurturing campaigns are a cost-effective way to maintain presence of mind. For best results, add a link to your calendar so that customers can book an appointment directly from an email or text.

Database Reactivation

If you have been collecting customer information as leads come in (name, email and phone number) and you have been in business for several years, you may be sitting on a gold mine of contacts. Database reactivation is a strategy that allows you to re-engage past contacts and convert them into paying customers. This is a single promotion that you send to all relevant contacts. Whether you keep your contacts in a notebook or a CRM, you can set up an email and texting campaign to reignite a desire to use your services, or at least to book a consultation.

  1. Decide on a promotion that you’ll use to entice people to call you for a quote.
  2. Decide whether you will send emails or texts to your contacts (if you are texting, your business phone number must first be A2P compliant).
  3. Plan to time reactivation campaigns around seasons or holidays for bigger impact.
  4. Make the promotion visual appealing and engaging.
  5. Decide how to divide your contact list so that you will not be overwhelmed with responses. A drip campaign sends a specified number of promotions out each day or every few days until the list is exhausted.
  6. Be sure to respond quickly to all positive replies so that you can capture these new opportunities.

Sabrina’s Window Cleaning hired 99 Calls to create and execute a database reactivation campaign for them. They started with a massive database and over 40,000 texts were sent. We first needed to clean the database up and remove recent customers and duplicate contacts. A campaign was created that was simple and visually appealing. With a healthy 1.89% open rate, they receive a positive response rate of .29%, which amounted to 147 positive responses. Their actual cost to reactivate each old lead was $3.40! Considering that the cost to generate 147 new leads ranges from $3,600 to $7,200, depending whether via organic lead generation or Google Ads PPC, the return on investment is astounding!

Database reactivation is an inexpensive means to capitalize on leads that you’ve received in the past and convert them into paying customers. Businesses often use this strategy two to three times annually to increase their conversions.

Managing Attrition with Compassion & Operational Awareness

Our interview with Frank, owner of Sabrina’s Window Cleaning in Florida, yielded valuable insights about the powerful tools discussed in these two articles helped to grow a local business into a multi-location powerhouse. Sabrina’s uses multiple channels for generating leads, including SEO, Google Ads PPC and Google LSA campaigns. Leads are captured via phone calls and highly converting forms. They have a system to handle missed calls, and regularly engage in reactivation campaigns.

There is one additional factor that has lead to Sabrina’s success. Frank emphasizes that building trust and goodwill with his customers is paramount to success. “A positive reputation is a valuable asset”, he states. He goes on to say that, “Honesty and referrals are key. Referrals are the best salespeople – they don’t call in sick and you don’t have to pay taxes on them.”

Frank exemplifies this philosophy through his client interactions. He shared a story of an elderly client who requested frequent window cleaning, primarily for companionship. In another instance, Frank’s team replaced smoke detector batteries for a client after noticing them disabled during a cleaning. These acts of kindness foster positive word-of-mouth marketing, 5-star reviews, and long-term customer relationships.

Employing as many of these six strategies for converting more of your leads will have a significant impact on your bottom line. Leads are expensive and increasing your close rate by responding quickly, staying top of mind, engaging with stale contacts and keeping your customers thrilled with your services will exponentially increase your bottom line.

Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, Google Ads, Google Business Profile, Lead Generation, Lead Generation for Contractors, Online Appointment Booking, online marketing, SEM, SEO, service contractor leads

Capturing Business Success: A Photography Guide for Increasing Website Leads

In the digital age, a business’s online presence is often the first impression potential customers have. Quality photos on your website can significantly impact how your brand is perceived and, ultimately, attract more leads. Yes, having more great photos correlates to great leads. If you’re a business owner looking to get more leads using this photo method, here are five tailored tips to master the art of photography for lead generation.

1. Wipe Your Lens Clean:

For business owners aiming to make a strong online impression, clarity is key. Ensure that your lens is free from smudges and dust before capturing visuals for your website. A clean lens guarantees sharp and professional-looking photos, reinforcing the credibility of your brand and creating a positive impression on potential leads. A soft clean tee shirt is perfect for wiping smudges off of a phone camera lens.

2. Find Good Lighting:

Professionalism is paramount when showcasing your business. Seek out well-lit environments, either with sunlight or artificial light, to illuminate your products, services, or team. Position your subjects with the light source behind you for even illumination, and avoid harsh direct sunlight that can cast unflattering shadows. Consistent and well-balanced lighting in your photos exudes professionalism and boosts the overall appeal of your business.

3. Highlighting Transformation: The Power of Before and After Photos

Your website serves as a narrative of your services and expertise, and the inclusion of before and after photos can be a game-changer. These transformative visuals tell a compelling story that resonates with potential leads, showcasing the tangible impact of your skills and services. Before capturing images of your products, services, or team members, take the time to meticulously set the scene for maximum clarity. Eliminate distracting elements such as clutter, trash, or unrelated items to ensure the focus remains on the subject. This attention to detail not only enhances the visual appeal of your website but also plays a crucial role in engaging potential leads. By presenting the transformative journey through before and after photos, you not only demonstrate the value of your offerings but also establish a connection with your audience. Capture the essence of your expertise through these visual stories, and watch as your before and after photos help convert leads on your website.

4. Get a Few Angles & Takes for Diversity:

Diversify your visual content by capturing your work from various angles and perspectives. Showcase your products or services in detail, and highlight different aspects of your projects. Multiple angles not only provide a comprehensive view of your services but also allow potential leads to connect with different facets, fostering a deeper understanding and trust in your abilities to provide excellent service.

5. Crop the Photos for Website Optimization:

Optimize your website visuals by strategically cropping photos to focus on key elements. If there are too many shadows, try editing the shadows just a bit. Remember, less is more. Your work already speaks for itself. 

By applying these targeted photography tips, business owners can improve their website’s visual appeal and boost lead volume. Your website serves as a virtual storefront, and high-quality visuals are instrumental in creating a positive and lasting impression on potential customers. Integrate these strategies into your business routine, and watch as your website becomes an even more powerful lead-generation tool for your business!

Business Website, digital marketing, Lead Generation, Lead Generation for Contractors, Lead Management, Nurturing, Online Appointment Booking, online marketing, online marketing costs

The ROI of Responding to Leads

How Missed Call Text Back Features Drive Revenue

In today’s fast-paced world, where every missed opportunity could mean a lost sale, businesses need to stay ahead of the curve. Of course, no owner-operator, or even receptionist can answer every incoming call, yet every call that goes unanswered is a potentially lost job.  Advances in technology have led to the development of a tool that many businesses overlook; a missed call text-back feature, which is designed to engage your callers when you aren’t able to.

Why is it so crucial? Consider this: A lost call often equals a lost sale. When a customer can’t get in touch with your business, they move on to the next business on their list. Studies have shown that over 60% of calls to small businesses go unanswered, and only about 20% of callers end up leaving a voicemail. That’s a significant chunk of potential revenue that could be slipping through your fingers. The solution? Implementing a missed call text back feature. It’s a simple yet powerful solution to the problem of missed calls and opportunities. 

By using automation to instantly respond to customers who tried to contact you, you eliminate the dreaded game of phone tag. According to an MIT study, businesses that reached back out to potential customers within an hour were seven times more likely to capture the qualified lead than those who called back more than an hour later and over 60 times more likely than companies that waited more than 24 hours to respond to a missed call.

Research has shown that responding to inquiries within five minutes can increase conversion rates by up to 80%. That’s a significant boost in potential sales, all thanks to a simple yet effective communication tool.  Having a missed call text-back feature in place also provides instant gratification to customers. Instead of waiting endlessly for a callback or an email, they’ll receive a text acknowledging their attempt to reach out immediately. This assures them that their inquiry is important to you. Additionally, due to your prompt response, customers might be more inclined to wait for your reply instead of moving on to your competitors, knowing that you value their time and communication.

The missed call text back feature is more than just an inexpensive and simple convenience, it’s a critical tool for businesses looking to stay competitive in today’s market. By acknowledging missed calls promptly and engaging with customers promptly, businesses can not only retain existing customers but also attract new ones and boost their bottom line. After all, every missed call could be a missed opportunity for growth. If you haven’t already implemented this feature in your business communication strategy now is the time to do so and 99 Calls can help!

Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, Contractor Leads for Winter, Google Ads, Google Business Profile, Google Guaranteed, How much is online marketing, Lead Generation, Online Appointment Booking

3 Strategies to Beef up Your Business During Winter 2023-2024

3 Strategies to Implement Now

Now that the colder weather has arrived, many contractors pull back on their marketing efforts, but the winter is a great time to do just the opposite! While the demand for many of your services slows down between November and March, you can benefit by focusing on and targeting the services that you can provide over the next couple of months.

1. Google Ads:

Winter is a great time to figure out your game plan for your Google ads campaign for the upcoming year. Run some Google ads for services that you can provide now. Many painters and landscapers also do snow plowing and ice dam removal. Many plumbers deal with burst pipes. Building contractors and remodelers take on their interior work. Think about what budget you would like to set, what services you want to target, and what areas you want to focus on marketing in.

2. Google Guaranteed:

Start running Local Service Ads (AKA Google Guaranteed). Many contractors have been pleased with the results that are delivered with their managed LSA accounts. The leads tend to cost less than Google Ads PPC leads and come in faster than traditional SEO lead generation.

  • Google Local Service Ads, or Google Guaranteed offers an additional avenue to show off your business on the first page of Google. LSA is a pay-per-lead program which offers the benefit of a lower lead cost than pay-per-click advertising. If you begin now, your campaign will be further optimized for your busier months!

3. Database Reactivation:

Run a database reactivation campaign to convert old leads. Remind prior customers that you’re here and ready to serve them. Remind those contacts that didn’t hire you the first time around that you exist.

  • If you have a database of “old” leads that you aren’t doing anything with, you’re missing out on potential revenue! Reactivation campaigns are a great, low-cost way to book more jobs at a fraction of the price of a new lead.

Get ahead of your competitors and utilize your winter months wisely by focusing on your marketing efforts while you have the time. Using multiple methods of lead generation may seem daunting. Luckily, companies like 99 Calls can help you manage your marketing efforts and get a return on your investment!

Appliance Repair Leads, Business Website, Carpet Cleaning Leads, cleaning business leads, Commercial Cleaning Leads, digital marketing, Google Ads, Google Business Profile, Google Guaranteed, Lead Generation, Lead Generation for Contractors, Lead Management, LSA, Nurturing, Online Appointment Booking, online marketing, Pay Per Click Advertising, PPC, Roofing Advertising, Roofing Leads, SEM, SEO, service contractor leads

Small Businesses Can Conquer 2024: Goal Setting for Success

As we step into 2024, setting achievable goals is the key to unlocking success. For companies like yours, prioritizing can significantly impact business trajectory. We at 99 Calls help small businesses by understanding their goals and building lead-generation programs to achieve them.

Here are four essential elements to focus on this year:

1. Elevate Customer Satisfaction for Greater Returns

Customer satisfaction is the cornerstone of sustained growth. Happy customers not only lead to referrals but also contribute to positive reviews that bolster conversions and reputation. Depending on your industry, satisfied clients might also translate to repeat jobs, ensuring a steady flow of business. Customers who have account with us are given an easy link for customers to leave reviews on their Google Business Profiles.

2. Streamline Operations with Efficiency as the Guiding Light

Efficient operations are the backbone of successful enterprises. In pursuit of streamlined processes, leveraging the right tools makes all the difference. Whether it’s using a CRM to keep track of business operations, accounting software to keep your cash flow in check, or simply committing to using Google Calendar for all of your appointments, every step in efficiency makes a difference. 

Pssst… we also have a new app that’s free for customers and helps keep leads organized in one place.

3. Amplify Online Presence: Reputation Matters

In the digital age, a strong online presence is non-negotiable. We understand the significance of online reputation management. Engage with our services to bolster your online reputation, ensuring your business stands out among competitors and attracts a wider audience. If you have your own website there are several things to consider, including:

  • When was the last time you posted photos?
  • Do you have specials running?
  • Are your customer reviews prominently displayed?
  • Is your SEO solid and up to date?
  • Do you post blogs on your site?

All of these aspects lead to higher conversion rates and rankings. A quick and easy step towards bolstering your online presence is posting one photo every two to four weeks on your website.

4. Expand Your Customer Base: The Power of Lead Generation

New customers are the lifeblood of growth. Our range of services, from PPC Google Ads and SEO services to Local Service Ads, is designed to boost lead generation. But don’t overlook the power of grassroots growth. Utilize word-of-mouth marketing and strategic marketing materials. Consider trying one of our services or leverage simple strategies like placing signs at every house you work on to attract more leads.

Next Steps: Act Now for Success

  • Use the SMART Goals Spreadsheet: Access our free SMART Goals Spreadsheet to define your business goals clearly and effectively.
  • Consult with Your Account Manager: Speak with your account manager to refine and tailor this year’s objectives based on your unique business needs.
  • Schedule an Appointment: If you’re not currently leveraging 99 Calls’ services, schedule an appointment with our team to explore how we can help you achieve your business goals in 2024.

Let’s start 2024 with a strategic approach towards achieving your business goals. Cheers to a Happy New Year of health, wealth, and joy!

Business Website, digital marketing, Google Business Profile, Lead Generation for Contractors, Online Appointment Booking, SEO

Business Hours – A New Ranking Factor on Google Business Profiles

In the world of local SEO, there’s been a recent change that’s worth noting. Before, business hours didn’t play a big role in how Google ranked Google Business Profiles. However, since November 2023’s core update, things have shifted.

A recent finding from SEO professionals indicate that Google has adjusted its search algorithm, making a business’s operating hours as a ranking factor. 

This was first announced by Joy Hawkins in a webinar by LocalU on Dec 7th, then later tweeted:

After Joy’s announcement, there was some speculation on whether or not this is true, but after testing the theory for a couple of businesses ourselves, we found similar results.

Then just recently Google confirmed that business hours are, in fact, a ranking factor:

Concerns

This new finding raises some concerns as word gets out about this new ranking factor. If brick-and-mortar businesses falsely list themselves as 24/7 to enhance their visibility, individuals might arrive at a business during non-business hours, leading to poor customer experience. Service area businesses, on the other hand, may be able to get away with this if they employ a 24/7 answering service, however, if they don’t, this again could lead to poor customer experience. Even worse, you could end up with a suspended Google Profile for listing deceptive information.

What Should Businesses Do?

In a nutshell, avoid manipulation. Maintain accurate and honest operational hours for your business, ensuring they are up-to-date and practical. Keep the holiday hours up to date as well. This will not only ensure a positive customer experience but also has the potential to generate favorable reviews on Google, ultimately contributing to improved conversion rates.

Business Website, digital marketing, Lead Generation for Contractors, Online Appointment Booking

SMS Compliance Rules

Benefits of Adopting & Consequences of Noncompliance

A2P 10DLC Registration

There have always been rules and regulations regarding sending SMS marketing messages, but there are some new important requirements you may not be aware of. In order to cut down on the number of spam messages, U.S. wireless carriers, the Federal Communications and Commission (FCC), and the Mobile Marketing Association (MMC) are requiring businesses to register their numbers with The Campaign Registry (TCR). Local and toll-free numbers used by businesses to text end users for everything from notifications and surveys to marketing and promotions must be registered. 

What Information Do I Need for A2P 10 DLC Registration?

In order to successfully register your business properly, there are several key pieces of information, including:

  • Business Information: Businesses need to provide the legal name, physical address, contact information, and any relevant identifiers or registration numbers associated with the business entity.
  • Campaign Use Information: Businesses must also specify the purpose and intended use of their A2P messaging campaigns. You will need to outline the types of messages that will be sent, whether promotional, informational, transactional, or for any other specific purposes.
  • Opt-In and Opt-Out: Regardless of whether the business intends to use opt-in messaging, they are still required to provide a clear opt-out mechanism for recipients. This means including opt-out keywords such as “STOP,” “UNSUBSCRIBE,” or any other standard keywords that allow recipients to stop receiving messages.

Benefits of A2P 10DLC Registration

A2P 10DLC registration is helping to create a more reliable communication ecosystem and offers many benefits for businesses, including:

  • Improved Message Delivery: Registered numbers receive favorable treatment from mobile carriers meaning messages being sent from registered numbers aren’t as likely to be flagged as spam, resulting in higher deliverability rates. With better delivery rates, businesses can effectively reach their target audience and ensure their messages are received in a timely manner.
  • Enhanced Credibility: A2P 10 DLC registration signifies that a business has undergone the verification process and complied with the requirements at hand. This enhances the trustworthiness of the business in the eyes of customers.
  • Streamlined Opt-In and Opt-Out Process: A2P 10 DLC registration requires businesses to establish a clear opt-in and opt-out mechanism for recipients. This helps build a positive user experience by allowing users who wish to stop receiving messages to easily opt-out, promoting customer satisfaction and loyalty.
  • Business Identity Protection: Registration also helps businesses safeguard their reputation and protect themselves from potential misuse or unauthorized use of their brand or identity. 

What Are The Consequences of Not Completing A2P 10DLC Registration?

 Failure to complete A2P 10DLC registration will result in significant consequences and penalties. The Participating Carrier Requirements strictly prohibit the sending of Unregistered and/or Non-Migrated traffic, and the 10DLC delivery hub retains the right to take action to ensure compliance, including:

  • Suspension: If your number is not properly registered with the Campaign Registry,  the 10DLC delivery hub could take action against you including suspension, termination, or blocking non-sanctioned messages to maintain compliance with carrier requirements.
  • Ban: Mobile carriers have the right to ban businesses that use unregistered A2P 10DLC numbers. If you are banned, it will affect your ability to communicate via SMS with customers and impact your brand reputation.
  • Message Delivery Block: Messages that are sent from unregistered numbers may also be blocked by mobile carriers. This results in your intended recipients likely not receiving the messages resulting in your SMS campaigns being ineffective and missing out on potential business opportunities.
  • Financial Penalties: Mobile carriers and the campaign registry have the power to impose fines on those who fail to comply with A2P 10DLC registration requirements. These fines may be as high as $10 per message as well as additional monthly fees. If you’re running large SMS campaigns, this could lead to heavy fines. 
Carpet Cleaning Lead Generation
Appliance Repair Leads, Business Website, digital marketing, Google Ads, How much is online marketing, Lead Generation, Lead Generation for Contractors, Lead Management, Nurturing, Online Appointment Booking, online marketing, online marketing costs, Pay Per Click Advertising, PPC, SEM, SEO, service contractor leads

2023 Digital Marketing Trends

Newest Practices that Accelerate Business Growth

by Devon Osborne

Adopting digital marketing trends has become increasingly critical as consumers utilize the internet more and more. Digital marketing encompasses many different strategies for lead generation from SEO and PPC to content marketing and email marketing campaigns. Utilizing different aspects of digital marketing together allows you to connect and communicate with your potential clients throughout all stages of the sales funnel. In 2023, Search Engine Optimization (SEO), Social Media Marketing (SMM), video content, lead nurturing, pay-per-click (PPC) and pay-per-lead (PPL) are all fundamental pieces of digital marketing.

SEO Is Still At the Core

The aspects of digital marketing intertwine and work with each other. Take SEO as an example. Gone are the days when you could create a website and listings with minimal content and start seeing results in a matter of weeks. Now, in order to see your website ranking organically, creating quality content is crucial. 

Social Media Marketing Builds Brands

Social media marketing is often used to build brands and does generate leads for businesses with a strong visual aspect or a longer sales cycle. Over 80% of adults use social media in one capacity or another which makes social selling another excellent way to connect with prospective customers. Social media is prime real estate for building brand awareness. You can connect with more potential leads just by keeping your business’s social media updated.

If Pictures Say 1000 Words, Videos Speak Volumes!

One of the most effective and popular methods of digital marketing is videos. Why say everything you want to in text form when there are so many more effective options? Videos are an excellent way to connect with your potential customers and inform them about your business and the services you provide. Some of the most popular video types include explainer videos, video testimonials, and “behind-the-scenes” videos. Each of these videos has its way of engaging potential customers and showing off more of your company for a more personalized feel.

Start Nurturing From The Moment of Contact

Missed calls will hurt you. If you’re not answering your phone when it rings, your potential customers will move on to the next business on the page. With advances in digital marketing, you can engage those customers instantly. Some businesses are sending instant texts when they miss a call. Some send an audio message to their callers. From here, businesses can craft a nurturing campaign to keep potentials engaged and stay on their minds. You’ll want to be careful to find a “just right” frequency of contact. If you’re annoying, customers will opt out.

Nurturing Builds Relationships

Email nurturing is one of the biggest trends in marketing. Meeting potential customers where they are in the buying stage and keeping up with them along their journey is an economical and productive way to grow a business. You want to keep your business at the forefront of potential buyers’ minds. This is accomplished through short-term nurturing. The prospect may already know what they need or they may still be weighing their options. Either way, sending them informative, targeted emails will help guide them further in the process. Sometimes it takes longer than a few weeks for they’re ready to take action and commit which is why having a long-term nurture sequence is also essential. Long-term nurturing allows you to keep in contact with potential customers and to continue building relationships with them. 

PPC/PPL Has Become Essential

With SEO competition higher than ever, securing a spot on the first page of search results is difficult for even the most experienced marketers. You know the saying “Don’t keep all of your eggs in one basket”? This applies to online marketing as well. SEO alone is no longer the most substantial option for generating a steady flow of leads each month. The organic real estate on the first page of Google has shrunk over the last several years making pay-per-click and/or pay-per-lead marketing a much-needed, additional method for lead generation. 

How Will You Utilize Digital Marketing?

Digital marketing has become an essential part of any business’s marketing strategy in 2023. By utilizing SEO, SMM, video content, lead nurturing, PPC, and PPL, businesses can effectively reach their target audience and build relationships with potential customers. The future of digital marketing is bright and businesses should strive to stay ahead of the curve by utilizing the latest trends. Not sure where to begin? Call the lead gen pros at 99Calls!

Business Website, digital marketing, Google Ads, Lead Generation, Lead Generation for Contractors, Nurturing, Online Appointment Booking, online marketing, Pay Per Click Advertising, service contractor leads

Phone Etiquette Achieves Higher Sales

Phone Tips from an Experienced Customer Service Representative

by Devon Osborne

The way you conduct yourself on the phone with potential customers can be the determining factor in whether you get the job or not. Proper phone etiquette may seem straightforward, but it can be easy to slip up and speak to potential customers or business partners as you would speak with a friend. Making an outstanding first impression, in a good way, of course, will help you convert more jobs. 

Dos

  • Answer the phone with a professional greeting. Introduce yourself & your company 
    • Customers want to know whether or not they’ve reached the proper party as soon as possible. Start your conversation off on the right foot with a professional greeting like: “Hi this is [name] with [company], how may I help you?”
  • Return calls quickly
    • Missing calls is something that is bound to happen, but it is important to return calls promptly. A good rule of thumb is to try and respond to missed calls within 24 hours, but the sooner the better! If you have difficulty being available to answer calls, consider hiring a receptionist or using an automated process for responding to missed calls such as this one.
  • Speak clearly
    • Don’t Mumble! You want your customer to be able to hear what you’re saying, don’t you? Speaking clearly and confidently can help avoid unnecessary frustration and build trust with the customer.
  • Listen to what the customer is saying, take notes, & don’t interrupt
    • Why are you answering the call if you’re too busy to actively listen to the customer’s needs? Having a conversation with someone who is not listening is maddening. Agree on a time that you both can speak and call back. 
  • Be kind
    • Would you choose a company to work with if they were rude to you? No. Being kind is an easy thing to do and it goes a long way. Just be nice!
  • Eliminate background noise
    • If you’re in a noisy environment, make it a point to move to a quieter place. 

Don’ts

  • Don’t use unprofessional language
    • This should be a given, but please don’t use unprofessional language like cursing. This is a professional phone call you’re on, so you should act like it. 
  • Don’t make it complicated
    • Asking customers to text you their address or asking them to call YOU back at a more convenient time is off-putting. When you make it complicated for them to get the information they need from you, they will seek it elsewhere.
  • Don’t eat, drink, or chew gum
    •  If you were face to face with the person on the other line, would you do this right into their ears? Hopefully not. Swallow the mouthful of food or drink that’s in your mouth before picking up and take a quick break from eating for the entirety of the call.
  • Don’t use the bathroom
    • If you’re using the bathroom and get a call, please don’t answer the phone. Finish up your business and call the person right back, believe me, they’ll appreciate it. You may think you’re being discreet, but I can promise you that they know.
  • Don’t make promises you can’t keep
    • It is always best to be upfront and honest with potential and current clients. If there are things that you know aren’t possible, or are not entirely sure of, be very clear about that in the beginning. Making false promises with customers never ends well and can land you a negative review.